TIMPL Construction

Building Human Potential

UX/UI Design
Brand
Visual Design

Experienced Builders Danny and Tony reached out to me for a brand and web presence for their new construction company, TIMPL.

Client

TIMPL Construction

Sector

Construction

My Role

Entire product design from research to conception, visualization, and testing

Time

6 weeks

Team

Sean Bruce, Brand/Copy Writing

Visual Design

Logo Design

The company name TIMPL is a combination of "time" and "people," which we took into account when designing the logo.

Dynamic Monomark

The logo is a hexagon with two arms representing time. As the arms move around the hexagon, they create the shape of a cube, reminiscent of a clock. This dynamic monomark allows for playful use of the logo on various documents.

Colour

Danny and Tony requested vibrancy and differentiation in the colours. We provided that with Mandarin and Mint, which represent their youthful company and growth, respectively. Additionally, we added TIMPL Navy as the primary colour to provide a solid foundational element to the brand.

Font

The fonts selected reflect the founders' desire to be young and different while maintaining a sense of professionalism.

GT Alpina

Say something important with ‘GT Alpina’

GT Alpina has a bold, modern personality with references to historical typeforms. Its unique design details enhance its character while maintaining a steady rhythm and measured proportions. This font was chosen to reflect some of TIMPL's brand attributes.

Banana Grotesk

Have a friendly conversation with ‘Banana Grotesk’

Banana Grotesk is buttoned-up and conversational, yet approachable and warm. With its classic sans-serif form, it can speak directly and allow the copy to shine. This font was chosen to reflect some of TIMPL's brand attributes.

Section title

In the Wild

Using mock-ups is an effective way to showcase a brand system to clients and stakeholders, allowing them to visualize how the brand will be applied across various touchpoints.

Templates

Capability Statement

A capability statement was created using the brand system. This document plays a key role in the process of winning work, and it was important for Danny and Tony to have a professional and impactful capability statement that aligns with their brand.

Design

Microsite

I designed a microsite for TIMPL, providing a dedicated online presence that showcases their services, projects, and company information in an engaging and user-friendly manner.