Pedlar

Designing and Launching a Three-Way Marketplace

Case Study
UX/UI Design
Brand

Founders Josh and David approached me to turn their idea of a three-way influencer marketplace into reality. Despite their limited product experience, they had an ambitious deadline for launching the product. In response, I thoroughly reviewed their brief, business proposal, and supporting documentation, and pitched a 12-week timeline to bring their vision to life.

Client

Pedlar

Sector

E-commerce, Technology

My Role

Entire product design from research to conception, visualization and testing

Time

12 weeks

Team

Sean Bruce, Brand/Copy Writing.
Rebecca Lourey, Visual Design.
Olive Duffy, UX/UI

Pre-Project

Assumptions Mapping and Roadmap

To gain a deeper understanding of the target audience, I conducted an initial workshop and outlined a set of assumptions that required validation. Utilizing these insights, I developed a comprehensive roadmap, detailing the key milestones and deliverables needed to achieve our goals.

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