Everyday Pay

Creating a More Intuitive Way to Pay

Case Study
Product Design

Everyday Pay enables customers to make in-store payments through a pre-existing loyalty app. As the Lead UX Designer, I led the product's evolution from MVP to Version 2. In this case study, I will outline the process and solutions implemented to improve the user experience of the product.

Employer

Wpay, WooliesX

Sector

Financial Technology

My Role

Senior Product Designer

Time

Multiple releases over a 12 month period

Context

Joining Wpay

I joined my team at Wpay two months before the launch of the first MVP of Everyday Pay. At that stage, the product had already undergone significant development, with minor adjustments being made to a few product flows.

Discovery

Conducting Comprehensive Research

Following the MVP launch, user feedback, data analysis of customer behaviour and qualitative in-store testing revealed key issues:

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